2010 Green Books Campaign

Green Books Campaign November 10, 2010

On Wed., Nov. 10, at 1 p.m., 200 bloggers will simultaneously publish reviews of 200 books printed on environmentally-friendly paper. By turning a spotlight on books printed using greener methods, Eco-Libris aims to raise consumer awareness about considering the environment when making book purchases. This year’s participation of both bloggers and books has doubled from the event’s inception last year.

The 200 books to be reviewed are in a variety of subjects including cooking, poetry, travel, green living, and history, and come from 56 publishers from the U.S., Canada, Australia, and the U.K. that are participating in the Green Books Campaign. This diversified group of publishers includes both small and large presses who all print books on recycled and/or FSC-certified paper.

Participating publishers include among others Penguin Group, Scholastic, Barefoot Books, McClelland & Stewart, Simon and Schuster Children's Publishing, Sterling Publishing, DK Publishing, Harvard Business Press, Island Press, North Atlantic Books, McGraw-Hill, ABRAMS and Picador.

“Although there’s so much hype around e-books, books printed on paper still dominate the book market, and we want them to be as environmentally sound as possible,” explains Raz Godelnik, co-founder and CEO of Eco-Libris. “Their share is still relatively small, but you can find a growing number of books printed responsibly and we hope this initiative will bring more exposure to such books. Through this campaign we want to encourage publishers to increase their green printing options and readers to take the environment into consideration when purchasing books.”


Doug Pepper, president and publisher of 100-year-old publishing house McClelland & Stewart, says he is delighted to participate in a program that ties in with the company’s mission. “The Eco-Libris Green Books Campaign’s positive “take action” message perfectly reflects our consistent use of recycled papers and our commitment to sustainable publishing as a whole,” Pepper says.

Among the bloggers who will review the books there are many who participate in the campaign for the second time. One of them is Kim Allen-Niesen of the blog ‘Bookstore People‘. “Participating in the Green Books Campaign was such an education in green reading. I didn't have any idea how many publishers and writers are committed to creating books with as small an impact on the environment as possible. I discovered unique books because they were printed on recycled paper and I learned that books I've read for years are printed in a low impact manner. I'm looking forward to more surprises during this year's campaign, “Allen-Niesen says.

This year’s campaign is supported by Indigo Books & Music, the largest book retailer in Canada, as part of its efforts to draw attention to the need for more environmental paper in book publishing. This is a core goal of Indigo's environmental program, reinforced by Indigo's industry leading environmental paper policy.

Michelle White, Director, Sustainability at Indigo Books & Music said, “Indigo has a strong forest conservation mandate and we believe that physical books printed on environmental paper are a sustainable choice. We commend Eco- Libris for reinforcing this message and engaging and motivating readers to take this issue into consideration when purchasing books. In fact, Indigo provides information online and through in-store kiosk that allows consumers to make informed decisions about where the paper content of their book comes from”. Learn more at http://www.chapters.indigo.ca/.

Learn more about the Green Books Campaign and find a list of all participants at http://www.blogger.com/goog_828335845

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Founded in 2007, Eco-Libris (http://www.ecolibris.net/) is a green company working to green up the book industry by promoting the adoption of green practices in the industry, balancing out books by planting trees, and supporting green books. To achieve these goals Eco-Libris is working with book readers, publishers, authors, bookstores, and others in the book industry worldwide. So far Eco-Libris has balanced out more than 150,000 books, resulting in more than 165,000 new trees planted with its planting partners in developing countries. To learn more visit http://www.ecolibris.net/.